“Autonomous vehicles will mean that digital marketers will have plenty of opportunities for location-based marketing. Consider this scenario in a not-so-distant future: You are driving home from a long and tiring day at the office. You are about to pass a Taco Bell.
Your car may display or even play an audio message asking, ‘Are you hungry? Would you like to stop at the Taco Bell just 2 minutes away from your current location? Say yes if so.’ Your car may even be able to place a customized order on the go and make the payment as well. All you'd need to do is grab your burrito at the checkout counter or in the drive-thru.”
