Welcome to the Future
“Autonomous vehicles will mean that digital marketers will have plenty of opportunities for location-based marketing. Consider this scenario in a not-so-distant future: You are driving home from a long and tiring day at the office. You are about to pass a Taco Bell.
Your car may display or even play an audio message asking, ‘Are you hungry? Would you like to stop at the Taco Bell just 2 minutes away from your current location? Say yes if so.’ Your car may even be able to place a customized order on the go and make the payment as well. All you'd need to do is grab your burrito at the checkout counter or in the drive-thru.”
“Imagine this: you wake up in a fog, hurry to get ready, and stumble to your semi-autonomous car to go to work. You didn’t have time to make breakfast, but you absolutely need a coffee and something to munch. So as you pull away from your house, you tap the order-ahead button, and your car makes a pit stop at Dunkin’ Donuts.”
“A passenger in a smart car passes a chain coffee shop on the way to work every morning. They have the coffee brand’s app. When they’re close, we programmatically target the rider, asking if they’d like to stop to pick up a medium soy latte—their preferred order at this time of day. If the rider says yes, their car is directed to the store, where their coffee is ready to be picked up at the counter since payment has already been processed through the app.”